ADVISOR | SPEAKER | ENTREPRENEUR
over a decade at companies that i loved as a consumer and ended up learning (a ton)
Hi, I’m Victoria!
Over the last decade, I’ve been able to travel and work at some really awesome companies, including Netflix, Facebook, Uber, Google, and Disney (seriously, very grateful). When I pull myself out of the overflowing inboxes and back-to-back meetings and reflect on the experience, it’s kind of crazy to have worked on the launches of incredibly defining products of our time, including uberPOOL and Facebook Live.
There are so many experiences and learnings I’ve shared whenever and wherever I can, but there are lots of people who reach out and limited time in the day. I hadn’t created a scalable way to share my knowledge. **Cue dramatic music** Until now. Navigating your career, building your business, and staying healthy throughout it all is no easy feat. Through tons of trial and error, hard lessons and heartbreak, I’ve put together everything I learned because it’s everything I wish I had guidance on through all these years.
Check out the Programs page to learn more about how you can figure out how to get a job that is aligned with your strengths and how to negotiate the best salary and terms possible. If you’re already in a job you love (or at least want to stay at for a while), I will also help you avoid burnout, find balance, and thrive in your current role after years and years of trial/error (and anxiety spirals and burnout and unnecessary flailing).
Anyway, life is not about clocking in your 9-5, stressing out over e-mails, and doing that on repeat ad infinitum.
It’s about finding your strengths, creating value, working in alignment and integrity, and taking care of your most important asset—your own well-being. How many emails can you answer if you end up at the ER on a Sunday night? How happy will you truly be if you can’t find time to spend with your friends and family? How much wealth can you accumulate just by getting $10,000 raises here and there? This is why I created my A-Team Program. To help people find a smarter way to achieve their goals while living well.
Share your email and click on the button below if that anything I’ve shared makes your soul quiver. (Don’t worry I do not work at Google or Facebook anymore and…you can imagine the privacy joke I could make right about now.)
“So I don’t usually do online programs, but I was curious about the process. First off, Victoria’s approach is so refreshing and funny, which made everything she was teaching just CLICK for me. Get The Job You Want: How To Stand Out From The Crowd totally resonated with me because I’m a recruiter for Facebook. The program is super simple, clear, and effective process for finding the job that’s right for you. The videos and worksheets were well-produced and so clear. I highly recommend the program - very much worth the investment!”
“I’ve been at Google for years. (Like years, seriously.) Like most tech companies, Google can get overwhelming and stressful because you’re expected to be a high-performer, which I actually do thrive on but sometimes need help managing my stress. The Bye-Bye Burnout program and protocol to reset and re-energize myself was seriously a game-changer. Seriously. Learning how to implement proper self-care practices in my daily life has been transformational. Anyone who is feeling anxiety or stress from their job should give it a shot.”
“The Grow Your Business program is seriously a really thorough and thoughtful system to building a solid foundation for your business. The frameworks, templates, and examples are all clear, relevant, and easy to implement. I highly recommend.”
Navigating your career and growing your business is hard and can feel overwhelming, even for the highest performers. Join the A-Team Program to learn all about growing your business, negotiating your salary, getting the job you want, and sustaining your performance without losing your wellbeing. Get access to exclusive content based on my experience at Facebook, Netflix, Google, and Uber, as well as a tight-knit community of other like-minded professionals in the space.
Simplicity is clarity. It’s well-studied understanding and acceptance of how your product serves people and how people currently use it.
Here’s an example of a typical day as a KPCB Product Fellow at Uber:
8:30am - My day begins by dogfooding the product. Every morning, I open my Uber app to request a ride to work, flagging any issues...
Computers and communities are going to grow in importance as curation makes information more accessible.
Humans can be completely irrational. We rejoice over getting a $10 discount off a $20 item (that’s half off!) but shrug over a getting $10 off a $1000 item (due to the framing effect). When it comes to product design, leveraging the behavioral patterns of people to influence behavior is crucial.
Yik Yak is one of the fastest growing anonymous networks. Anonymous networks face a unique challenge because they cannot rely on traditional social incentives that work on identity-based platforms. Instead, they must tap into the human need for divulging secrets--without letting the conversations turn vitriolic. Achieving this fine balance requires thoughtful attention to the design of the platform, which defines the social dynamics that lead failure or success.
A huge challenge for marketers is understanding their consumers. How can they find and target the right person who is most likely to derive value from their product or service? How can they connect with the next die-hard fan that will be an organic brand ambassador and word of mouth champion?
The essence of Snapchat’s allure is embodied in the design of a cutting edge user experience that appeals to several fundamental human needs or psychological triggers. Based on an analysis that integrates Nir Eyal’s Hooked framework with growth factors, it is clear that the product features of Snapchat resonate strongly with core psychological triggers and have strong growth implications.
Despite the controversy of newly crowned Billboard pop queen Taylor Swift pulling chart-topping album 1989 from the music streaming service, Spotify has recently announced hitting a new milestone of 15 million users. But why is Spotify growing at such an explosive rate? What are the specific product features that may be contributing to its viral growth factor? To identify if a feature is likely to help drive a product's growth, how the product feature can contribute to growth should be taken into account: engagement the feature would offer, switching costs the feature creates and any partnership or network effects it can drive. Strategically building in features that affect these areas can really impact growth.
New opportunities to rethink and redesign digital experiences in the ongoing evolution of digital are fueled by the proliferation of big data and technological developments. From the death of tabbed browsing to Minority Report driven gestural interfaces, here are the key trends in design and technology that are merging to transform digital user experiences.
The whole is greater than the sum of its parts. And one of the key challenges in product design is deciding how the parts can come together in a way that optimizes the whole, overall experience. Deciding on what features can strengthen your competitive advantage, satisfy user needs, be beautifully designed, and be technically feasible is very challenging. It’s also difficult to avoid feature creep, or the tendency to add more and more and more to a product in a way that actually detracts from the overall experience or delays the product significantly.