growh leader | ADVISOR | SPEAKER | ENTREPRENEUR
over a decade at companies that have launched ground-breaking products
hi! i’m victoria young
growth leader | advisor | speaker | entrepreneur
I’m here to help you drive Growth at your company based on my exact learnings and frameworks from Uber, Facebook, Netflix, Google, and other companies I’ve worked with after I received my training as an MBA from MIT Sloan. Whether you are just starting out in a Product Marketing or Product Growth Manager role at a tech company, a new entrepreneur or still in college – I’m here to provide you the inspiration, training, and resources you need to level up.
I’ve created a free webinar and tons of other content and resources to support you on your journey to taking your skills and company to the next level. In the The Growth Triangle webinar, you’ll learn the three primary categories to fuel Growth:
Connect: Learn Target Matching and audience insights philosophies from top tech companies
Convince: Use hypothesis driven A/B testing, leverage a Messaging Matrix to optimize your efforts
Convert: Define your Touchpoint Tango strategy to map out the growth pathway with your audiences
In the Growth Triangle webinar, you’ll learn how to be systematic and data-driven in your growth efforts so you can scale your business as efficiently as possible based on how Uber, Facebook, Google, and other top companies run.
My goal is to help you up-level your knowledge, get clear on your strategy, and get creative with your thinking and approach so that you can find supercharge growth at your business. Let’s get started!
“So I don’t usually do online programs, but I was curious about the process. First off, Victoria’s approach is so refreshing and funny, which made everything she was teaching just CLICK for me. Get The Job You Want: How To Stand Out From The Crowd totally resonated with me because I’m a recruiter for Facebook. The program is super simple, clear, and effective process for finding the job that’s right for you. The videos and worksheets were well-produced and so clear. I highly recommend the program - very much worth the investment!”
“I’ve been at Google for years. (Like years, seriously.) Like most tech companies, Google can get overwhelming and stressful because you’re expected to be a high-performer, which I actually do thrive on but sometimes need help managing my stress. The Bye-Bye Burnout program and protocol to reset and re-energize myself was seriously a game-changer. Seriously. Learning how to implement proper self-care practices in my daily life has been transformational. Anyone who is feeling anxiety or stress from their job should give it a shot.”
“The Grow Your Business program is seriously a really thorough and thoughtful system to building a solid foundation for your business. The frameworks, templates, and examples are all clear, relevant, and easy to implement. I highly recommend.”
Navigating your career and growing your business is hard and can feel overwhelming, even for the highest performers. Join the A-Team Program to learn all about growing your business, negotiating your salary, getting the job you want, and sustaining your performance without losing your wellbeing. Get access to exclusive content based on my experience at Facebook, Netflix, Google, and Uber, as well as a tight-knit community of other like-minded professionals in the space.
Simplicity is clarity. It’s well-studied understanding and acceptance of how your product serves people and how people currently use it.
Here’s an example of a typical day as a KPCB Product Fellow at Uber:
8:30am - My day begins by dogfooding the product. Every morning, I open my Uber app to request a ride to work, flagging any issues...
Computers and communities are going to grow in importance as curation makes information more accessible.
Humans can be completely irrational. We rejoice over getting a $10 discount off a $20 item (that’s half off!) but shrug over a getting $10 off a $1000 item (due to the framing effect). When it comes to product design, leveraging the behavioral patterns of people to influence behavior is crucial.
Yik Yak is one of the fastest growing anonymous networks. Anonymous networks face a unique challenge because they cannot rely on traditional social incentives that work on identity-based platforms. Instead, they must tap into the human need for divulging secrets--without letting the conversations turn vitriolic. Achieving this fine balance requires thoughtful attention to the design of the platform, which defines the social dynamics that lead failure or success.
A huge challenge for marketers is understanding their consumers. How can they find and target the right person who is most likely to derive value from their product or service? How can they connect with the next die-hard fan that will be an organic brand ambassador and word of mouth champion?
The essence of Snapchat’s allure is embodied in the design of a cutting edge user experience that appeals to several fundamental human needs or psychological triggers. Based on an analysis that integrates Nir Eyal’s Hooked framework with growth factors, it is clear that the product features of Snapchat resonate strongly with core psychological triggers and have strong growth implications.
Despite the controversy of newly crowned Billboard pop queen Taylor Swift pulling chart-topping album 1989 from the music streaming service, Spotify has recently announced hitting a new milestone of 15 million users. But why is Spotify growing at such an explosive rate? What are the specific product features that may be contributing to its viral growth factor? To identify if a feature is likely to help drive a product's growth, how the product feature can contribute to growth should be taken into account: engagement the feature would offer, switching costs the feature creates and any partnership or network effects it can drive. Strategically building in features that affect these areas can really impact growth.
New opportunities to rethink and redesign digital experiences in the ongoing evolution of digital are fueled by the proliferation of big data and technological developments. From the death of tabbed browsing to Minority Report driven gestural interfaces, here are the key trends in design and technology that are merging to transform digital user experiences.
The whole is greater than the sum of its parts. And one of the key challenges in product design is deciding how the parts can come together in a way that optimizes the whole, overall experience. Deciding on what features can strengthen your competitive advantage, satisfy user needs, be beautifully designed, and be technically feasible is very challenging. It’s also difficult to avoid feature creep, or the tendency to add more and more and more to a product in a way that actually detracts from the overall experience or delays the product significantly.