The Role of Content In Building Social Media Identities

How identity is created and maintained through social relationships, brand associations, behaviors, and now, technology, has been a complex area of study that involves such a variety of factors that its exact definition is still yet to be agreed upon across disciplines. The proliferation of digital platforms for creating, consuming, and commenting on content has accelerated an ongoing culture of social identity construction. But what are the specific factors that influence people to associate with one type of content over another? 

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Victoria YoungComment
Designing Data Driven Loyalty Programs

As CRM and analytics systems become more sophisticated, more data will be available to mine for extracting valuable insights that can inform the design of customer loyalty programs. With loyalty and retention an often undervalued aspect of continued growth, understanding the importance of using data as a tool for crafting retention strategies can create tremendous value within an organization.

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Victoria YoungComment
Managing Energy To Accelerate Growth

The tradeoffs for assumed “productivity” (working constantly, not taking breaks, etc) can be severe: burn-out, physical illness, subpar performance, depression - the list goes on. As a leader of an organization, managing personal energy effectively can impact an entire workforce and lead to significant organizational impact by accelerating productivity and growth. As a person, managing personal energy effectively can lead to a transformation in our relationships, improve how we deal with adverse situations, and ultimately, define how we live our lives.

Research has shown that the costs of a disengaged workforce leads to losses of up to $450-$550 billion. Exacerbating the situation is that the longer employees tend to stay within a particular workforce, the more disengaged they become.

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Victoria YoungComment