Humans can be completely irrational. We rejoice over getting a $10 discount off a $20 item (that’s half off!) but shrug over a getting $10 off a $1000 item (due to the framing effect). When it comes to product design, leveraging the behavioral patterns of people to influence behavior is crucial.
Yik Yak is one of the fastest growing anonymous networks. Anonymous networks face a unique challenge because they cannot rely on traditional social incentives that work on identity-based platforms. Instead, they must tap into the human need for divulging secrets--without letting the conversations turn vitriolic. Achieving this fine balance requires thoughtful attention to the design of the platform, which defines the social dynamics that lead failure or success.
A huge challenge for marketers is understanding their consumers. How can they find and target the right person who is most likely to derive value from their product or service? How can they connect with the next die-hard fan that will be an organic brand ambassador and word of mouth champion?
The essence of Snapchat’s allure is embodied in the design of a cutting edge user experience that appeals to several fundamental human needs or psychological triggers. Based on an analysis that integrates Nir Eyal’s Hooked framework with growth factors, it is clear that the product features of Snapchat resonate strongly with core psychological triggers and have strong growth implications.
Despite the controversy of newly crowned Billboard pop queen Taylor Swift pulling chart-topping album 1989 from the music streaming service, Spotify has recently announced hitting a new milestone of 15 million users. But why is Spotify growing at such an explosive rate? What are the specific product features that may be contributing to its viral growth factor? To identify if a feature is likely to help drive a product's growth, how the product feature can contribute to growth should be taken into account: engagement the feature would offer, switching costs the feature creates and any partnership or network effects it can drive. Strategically building in features that affect these areas can really impact growth.
New opportunities to rethink and redesign digital experiences in the ongoing evolution of digital are fueled by the proliferation of big data and technological developments. From the death of tabbed browsing to Minority Report driven gestural interfaces, here are the key trends in design and technology that are merging to transform digital user experiences.
The whole is greater than the sum of its parts. And one of the key challenges in product design is deciding how the parts can come together in a way that optimizes the whole, overall experience. Deciding on what features can strengthen your competitive advantage, satisfy user needs, be beautifully designed, and be technically feasible is very challenging. It’s also difficult to avoid feature creep, or the tendency to add more and more and more to a product in a way that actually detracts from the overall experience or delays the product significantly.
Reaching obstacles within a team can be very demoralizing. The first step in tackling challenges that arise in a project is developing a shared understanding of the root of the problems, then prioritizing the problems based on shared strategic goals.
How identity is created and maintained through social relationships, brand associations, behaviors, and now, technology, has been a complex area of study that involves such a variety of factors that its exact definition is still yet to be agreed upon across disciplines. The proliferation of digital platforms for creating, consuming, and commenting on content has accelerated an ongoing culture of social identity construction. But what are the specific factors that influence people to associate with one type of content over another?
As CRM and analytics systems become more sophisticated, more data will be available to mine for extracting valuable insights that can inform the design of customer loyalty programs. With loyalty and retention an often undervalued aspect of continued growth, understanding the importance of using data as a tool for crafting retention strategies can create tremendous value within an organization.
The tradeoffs for assumed “productivity” (working constantly, not taking breaks, etc) can be severe: burn-out, physical illness, subpar performance, depression - the list goes on. As a leader of an organization, managing personal energy effectively can impact an entire workforce and lead to significant organizational impact by accelerating productivity and growth. As a person, managing personal energy effectively can lead to a transformation in our relationships, improve how we deal with adverse situations, and ultimately, define how we live our lives.
Research has shown that the costs of a disengaged workforce leads to losses of up to $450-$550 billion. Exacerbating the situation is that the longer employees tend to stay within a particular workforce, the more disengaged they become.