Hi, I'm Victoria - it's so nice to meet you! Thanks for stopping by.
I love thinking about how media shapes culture, design influences decisions, and technology changes behavior. I started diving into how people make decisions in my studies at UCLA in communications and business economics. In my coursework, I focused on dissecting how media shapes our culture and what we believe through the lens of social psychology, behavioral economics, and media strategy.
To take my learnings into the field and broaden my understanding of the industry, I experimented with sales and marketing roles across the spectrum, from selling computers as a DELL sales rep to throwing on-campus events as a JanSport brand ambassador.
After graduating from UCLA, I started my career at Disney Interactive Studios, where I was drawn to gaming technology and immersive interaction of stories and characters within games. I worked on marketing with top retail partners GameStop and Toys’R’Us for the launches of high-profile games such as Club Penguin and High School Musical, sharpening my branding, storytelling, and partnerships chops at a brand I loved (I could probably go to Disneyland once a week and not be sick of it).
Fascinated by the opportunities to leverage new media channels for marketing, I then joined a startup called Ignition Entertainment, an international portfolio company of Disney UTV Ventures. There, I was given free reign to experiment on building communities and leveraging new media channels, leading the go-to-market strategy for the launch of 7 games in one year.
I became quite a power user of Facebook and Twitter at the time and wanted to help design these digital experiences themselves. Deeply impressed by the creative work of JWT - Mirium (formerly Digitaria), I joined the team as a digital product strategist. I focused on competitive analysis, user research, and digital trends and experience best practices, collaborating with a team of engineers and designers to build web and mobile products for clients including Rolex and Invisible Children.
As creative as agency life could be, I wanted a deeper business understanding and also to work on a consumer product that people used every day. So I pursued my love of technology and business by embarking across the country to MIT Sloan, where I graduated with my MBA in entrepreneurship and innovation as a Forte Foundation and Martin Trust Community Fellow.
MIT was truly a life-changing experience: the coursework and people alike were deeply inspiring and thought-provoking. I finally felt like I found my tribe of future thinkers and rigorous truth seekers with eyes on impact and hearts set in helping the world become a better place.
I was fortunate enough to work with an incredible team at Google for my MBA summer internship and got to put some of those classes to good use, helping to identify business opportunities and sales partnership strategy. I knew deep down in my heart though that with my blend of experience in design-thinking, business, and creative storytelling, it was vital to me to directly work on a consumer-facing product that thousands of people used daily, which led me to Uber as a KPCB Product Fellow.
Currently, I work on the launch of go-to-market campaigns for new product features and marketing programs for one of Uber’s fastest expanding products, uberPOOL. The best part about this role is the opportunity to lead cross-functional teams on marketing campaigns from ideation through execution, help define the product strategy and tell the story of the product magic in a transmedia approach. Knowing that the product touches so many people every day and has completely transformed how people live has been extremely rewarding.
To push myself on reflecting about my experience and learnings so far, I recently spoke at TEDxUCLA with a talk called "Unfinished Is The New Finished", where I discuss why experimentation and trying new things is so important to me and how it can be used both personally and professionally by everyone.
I also acted as a mentor at RECESS start-up pitch and speak at events on marketing, entrepreneurship, diversity, and technology. I’ve written for Digital Telepathy, with thought leadership articles The Strategic Art of Reducing Friction reaching 400+ shares and 7 Predictions for 2015: How Design Will Impact Your Life reaching over 22K+ organic views, 10K+ embeds and 600+ shares.
I love meeting new, like-minded people who are passionate about the work they do, so please don't hesitate to reach out to me on Twitter @victoriahyoung. Fun facts: I'm an avid Classpass users, advanced emoji linguist, and obsessive Instagrammer. I also tend to have an extremely difficult time choosing between gelato flavors so I usually trick ice cream shops to let me sample more than just three.