Yik Yak: The Product Growth Strategy For An Anonymous Network

Yik Yak is one of the fastest growing anonymous networks. Anonymous networks face a unique challenge because they cannot rely on traditional social incentives that work on identity-based platforms. Instead, they must tap into the human need for divulging secrets--without letting the conversations turn vitriolic. Achieving this fine balance requires thoughtful attention to the design of the platform, which defines the social dynamics that lead failure or success.

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Stuck On Snapchat: The Product Hooks And Platform Powering Snapchat's Rise To 200 Million Users And Counting

The essence of Snapchat’s allure is embodied in the design of a cutting edge user experience that appeals to several fundamental human needs or psychological triggers. Based on an analysis that integrates Nir Eyal’s Hooked framework with growth factors, it is clear that the product features of Snapchat resonate strongly with core psychological triggers and have strong growth implications. 

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Victoria YoungComment
The Product Strategy Fueling Spotify's Growth To 60 Million Users

Despite the controversy of newly crowned Billboard pop queen Taylor Swift pulling chart-topping album 1989 from the music streaming service, Spotify has recently announced hitting a new milestone of 15 million users. But why is Spotify growing at such an explosive rate? What are the specific product features that may be contributing to its viral growth factor?  To identify if a feature is likely to help drive a product's growth, how the product feature can contribute to growth should be taken into account: engagement the feature would offer, switching costs the feature creates and any partnership or network effects it can drive. Strategically building in features that affect these areas can really impact growth. 

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Victoria YoungComment
7 Trends For 2015: How Design + Tech Will Impact Your Life

New opportunities to rethink and redesign digital experiences in the ongoing evolution of digital are fueled by the proliferation of big data and technological developments. From the death of tabbed browsing to Minority Report driven gestural interfaces, here are the key trends in design and technology that are merging to transform digital user experiences.

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Victoria YoungComment
Stop The Feature Creep: 3 Strategies For Smarter Product And Service Design

The whole is greater than the sum of its parts. And one of the key challenges in product design is deciding how the parts can come together in a way that optimizes the whole, overall experience. Deciding on what features can strengthen your competitive advantage, satisfy user needs, be beautifully designed, and be technically feasible is very challenging. It’s also difficult to avoid feature creep, or the tendency to add more and more and more to a product in a way that actually detracts from the overall experience or delays the product significantly.

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