Yik Yak: The Product Growth Strategy For An Anonymous Network

Yik Yak is one of the fastest growing anonymous networks. Anonymous networks face a unique challenge because they cannot rely on traditional social incentives that work on identity-based platforms. Instead, they must tap into the human need for divulging secrets--without letting the conversations turn vitriolic. Achieving this fine balance requires thoughtful attention to the design of the platform, which defines the social dynamics that lead failure or success.